The claim always seemed too good to be true: park your infant in front of a video and, in no time, he or she will be talking and getting smarter than the neighbor's kid. In the latest study on the effects of popular videos such as the "Baby Einstein" and "Brainy Baby" series, researchers find that these products may be doing more harm than good. And they may actually delay language development in toddlers.Read the rest of the story here. And from the American Academy of Pediatrics:Led by Frederick Zimmerman and Dr. Dimitri Christakis, both at the University of Washington, the research team found that with every hour per day spent watching baby DVDs and videos, infants learned six to eight fewer new vocabulary words than babies who never watched the videos. These products had the strongest detrimental effect on babies 8 to 16 months old, the age at which language skills are starting to form. "The more videos they watched, the fewer words they knew," says Christakis. "These babies scored about 10% lower on language skills than infants who had not watched these videos."
It's not the first blow to baby videos, and likely won't be the last. Mounting evidence suggests that passive screen sucking not only doesn't help children learn, but could also set back their development. Last spring, Christakis and his colleagues found that by three months, 40% of babies are regular viewers of DVDs, videos or television; by the time they are two years old, almost 90% are spending two to three hours each day in front of a screen. Three studies have shown that watching television, even if it includes educational programming such as Sesame Street, delays language development. "Babies require face-to-face interaction to learn," says Dr. Vic Strasburger, professor of pediatrics at the University of New Mexico School of Medicine and a spokesperson for the American Academy of Pediatrics.
EARLY TV VIEWING HABITS COULD HAVE LASTING EFFECT ON KIDS’ ATTENTIONChildren who watch more television in their early years may be more likely to have attention problems as teens. In a study from the University of Otago, in Dunedin, New Zealand, more than 1,000 children were observed from age 3 through age 15. Early childhood attention problems were noted at ages 3 and 5. Parents’ estimates of the children’s’ television viewing time were obtained at ages 5, 7, 9 and 11. Then, using various tools and questionnaires, the parents, the children themselves and reported on attention problems at ages 13 and 15. For every additional 50 minutes of television watched on average per day, there was a measurable negative impact on attention. Those who watched the most TV earlier in childhood were more likely to have attention problems. In particular, those children who watched more than two hours per day had above-average symptoms of attention difficulties in adolescence. Early childhood attention problems, socioeconomic status, gender or cognitive abilities did not influence the results, leading the researchers to conclude that watching too much TV was the most likely cause. Possible explanations may be the world portrayed on television makes real-life tasks seem boring in comparison, or that watching TV displaces of the activities that encourage attention such as reading and playing games.
ARE KIDS BEING BURGER BRAINWASHED?According to a recent Institute of Medicine report, there is strong evidence that television advertising influences short-term food preferences for children 2 to 11 years of age. Researchers for the study, “Nutritional Content of Television Food Advertisements Seen by Children and Adolescents in the United States,” analyzed food-product advertisements seen by children and adolescents on top-rated television shows from September 2003 to May 2004. Nearly 98 percent of food ads seen by children 2 to 11 years old and 89 percent for adolescents 12 to 18 years old were for products high in fat, sugar, or sodium and of poor nutritional content. Fast-food restaurants made up the largest category of all food-related advertisements viewed by teens, while children 2-11 years of age most frequently saw cereal ads. The current obesity epidemic among children and adolescents has challenged the food and beverage industries to reexamine their marketing practices. These findings will provide a benchmark against which future research can evaluate the commitment by food companies to change the nature of food advertising to children.
